15 years ago, it was not just the millennium that turned, it was also an exciting time for cinematography as well.
Back in 1999, Daniel Myrick and Eduardo Sánchez wanted to make something different with their first movie, and they did just that.
The two had an innovative idea and managed to realize it quite nicely with their found footage endeavor.
The movie became a classic with the help of their amazing viral marketing campaign which also included various genuine online reports and interviews.
Daniel and Eduardo managed to intrigue the audience all over the globe with the improvised performances and shaky camera work, which left audiences unsure whether the film really was genuine and shot by that unfortunate group of teenagers.
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“Blair Witch Project” ended up earning the staggering $248 million on a $22,500 budget, and became a perfect example of why the less is more strategy works well in the horror/mystery genre.