Finally, we reach the movie that broke all the records.
Back in 1999, Daniel Myrick and Eduardo Sánchez decided to make their first movie ever, had an innovative idea and did an excellent job with their found footage classic with a creepy viral marketing campaign that also included online reports and interviews.
Daniel and Eduardo managed to intrigue the audience all over the globe with the improvised performances and shaky camera work, which left audiences unsure whether the film really was genuine and shot by that unfortunate group of teenagers.
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Many hated the movie, however, “Blair Witch Project” ended up earning the staggering $248 million and became a perfect example of why the less is more strategy works well in the horror/mystery genre.